Success Is Just The Beginning For This South African Brand

SUCCESS IS JUST THE BEGINNING FOR THIS SOUTH AFRICAN BRAND

Johannesburg, South Africa – 31 July 2025; From a homegrown start-up to a rising global player in women’s wellness, Gloot is proving that success is not a finish line – it’s a launchpad. Hot off the heels of a milestone trip to the United Kingdom, Gloot’s founder and CEO, Greg Tinkler, is charting the next chapter of the brand’s growth story with bold momentum, new partnerships, and a clear global vision.

The purpose of the UK visit was to introduce Gloot’s science-backed beauty and wellness range to new markets, establish distribution channels, and prepare the groundwork for a strong retail and e-commerce rollout. And the results exceeded expectations.

“We were overwhelmed by the response and excitement for Gloot in the UK,” says Tinkler. “It’s clear there’s strong demand for innovative beauty wellness solutions, and we’re thrilled to have partnered with such experienced and forward-thinking teams to help us take Gloot to an international market.

“This is good news for Gloot, and the local economy, as this move will increase our manufacturing volumes considerably in SA and we will  be looking at additional resources to facilitate the growth as we manage both SA and UK markets.”

Two major distribution and logistics agreements were finalised during the UK trip. Gloot is now partnered with Prolife Distribution, one of the UK’s leading health and wellness distributors with deep reach across Europe. Additionally, Zendbox, a premier e-commerce fulfilment provider for fast-growing consumer brands, will power Gloot’s logistics backbone in the UK and EU – ensuring efficient, reliable service for online customers.

To sharpen its market strategy and navigate the competitive UK beauty landscape, Gloot has also aligned with Tomorrow Brands, a top-tier UK brand consultancy renowned for launching and scaling successful wellness and beauty brands. The consultancy will advise on retail, brand positioning, and long-term market expansion.

E-commerce and Retail Expansion

October 2025 will mark the launch of Gloot’s dedicated UK e-commerce store, as well as the brand’s official presence on Amazon UK, making its core range of supplements and wellness tools available to customers across the UK and Europe. The goal is not just distribution – it’s to build a dynamic and empowered community of women, echoing the Gloot movement that has grown so powerfully in South Africa.

In early 2026, Gloot is set to enter two major UK retail chains – a landmark moment for a brand that began with a single idea in Cape Town and has since captivated a national and now international audience. These agreements are currently being finalised, with formal announcements expected soon.

Built in Africa, Ready for the World

Gloot’s journey has been marked by tenacity, purpose, and a clear commitment to empowering women through functional, effective wellness solutions. With its bold aesthetic, clear messaging, and products designed for real women at every life stage, the brand has rapidly gained traction in South Africa. Now, it’s poised to replicate that success abroad.

“Momentum isn’t something you maintain – it’s something you multiply,” says Tinkler. “This UK trip was a reminder that no matter how far you’ve come, you’ve got to keep pushing. We’re proud of what we’ve built, but even more excited for what comes next.”

Gloot’s international growth strategy underscores its vision to be a global leader in wellness – built in Africa, expanding with heart, and committed to empowering women everywhere.

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