Tishala Communications Earns Prism Award Gold For Groundbreaking Technology Campaign With Sumsub

Tishala Communications, a multi-award-winning public relations and digital marketing agency, has secured the highest honour, the Gold PRISM Award, in the prestigious Technology category. The win, announced at a gala ceremony in Johannesburg on Saturday, marks a significant ascent for the agency, which earned a Bronze in the same category the previous year.

The award-winning campaign was developed for its client Sumsub, a global verification platform. The campaign, titled “The rise of deepfake fraud during election season,” tackled the timely and critical issue of AI-generated deepfake fraud during global election seasons. The campaign successfully translated Sumsub's complex technological capabilities into a compelling narrative that resonated with the media and the public at large. 

This Gold award underscores Tishala Communications' strategic growth and its specialised expertise in the technology sector. It highlights the agency's consistent ability to deliver exceptional results for its clients by demystifying intricate subject matter and driving meaningful conversations.

"In just one year, we've moved from Bronze to Gold, a progression that speaks directly to our team's dedication and strategic evolution," said Nomsa Mdhluli, CEO and Founder of Tishala Communications. "This award is a testament to our relentless strive for excellence and, more importantly, our unique ability to decode complex technological data and transform it into simple, relatable, and impactful stories. For Sumsub, it was crucial to position them not just as a global verification platform, but as a vital defender of electoral integrity. We are incredibly proud that this mission was recognised by the PRISM judges."

The PRISM Awards, hosted by the Public Relations Institute of Southern Africa (PRISA), are the industry's benchmark for excellence in South Africa and the region, recognising outstanding creativity, strategy, and execution in public relations and communication.

About Tishala Communications:
Tishala Communications is an award-winning integrated PR and Digital Marketing agency known for crafting powerful narratives that build brands and drive business results. With a focus on strategic storytelling, deep media relationships and digital innovation, Tishala helps its local and international clients navigate complex markets and connect with their target audiences. From its recent podcast launch, "The Comms Hub," to its award-winning client work, Tishala Communications is dedicated to shaping the future of communication.

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