Advertising & Marketing

By Michelle Cavé, Founder and MD of Brandfundi Earning trust is difficult. Losing it is easy. Artificial intelligence enables organisations to communicate faster, more often and across more channels. But greater speed and volume do not make communication more strategic. They make sound judgement more important. This year’s World

As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and creative roles, the emerging reality is different: AI is becoming the foundation that will determine which agencies grow and which

On behalf of Michelle Cavé: Founder and MD of Brandfundi (Pty) Ltd Communications teams now face a far more demanding environment. The challenge goes beyond more channels, content, or faster news. Forces shaping trust, visibility, and reputation are shifting at once. AI governance, search habits, brand safety issues, and economic

As generative AI accelerates content production across global marketing organisations, a new reality is emerging: the industry isn’t facing a shortage of ideas, it’s facing a shortage of people who can manage what AI is producing. While some commentators suggest that artificial intelligence will reduce the need for

By Michelle Cavé: Founder and Managing Director of Brandfundi Public Relations (PR) is often reduced to a cost line item, yet its real value lies in judgement, something standard procurement frameworks are not designed to quantify. There is a growing tension in how organisations buy PR. Reputation, stakeholder trust, and

Following the slam-dunk success of 5 Surprise NBA Ballers, ZURU proudly announces the the expansion of the acclaimed Ballers range with the introduction of the FIFA WORLD CUP 2026™ Ballers Series, set to kick off a new and exciting chapter of sports collectibles. NBA Ballers became a viral sensation,