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Michelle Cavé

Founder & Managing Director of Brandfundi - a Boutique Brand Communications Agency.

Netstar Unveils Modern Brand Refresh in Celebration of 30th Anniversary

In a significant move that celebrates three decades of innovation and leadership in the telematics and vehicle tracking industry, Netstar proudly unveils a comprehensive brand refresh to mark its 30th anniversary. The refreshed brand identity affirms Netstar’s uncompromising commitment to technological advancement and its customer-centric approach, perfectly aligning with

Xpand IT Acquires Majority Stake in Rapid IT

Xpand IT Acquires Majority Stake in Rapid IT

Xpand IT, currently ranked among Africa’s top two Managed Service Providers (MSP), has announced the strategic acquisition of a significant stake in Rapid IT, a KwaZulu Natal-based IT support services company. This move aims to bolster Xpand IT’s vision of becoming the continent’s leading MSP, enhance its

Fads And Futures Decode What Really Matters for Brands

Fads And Futures Decode What Really Matters for Brands

By Carla Gontier, Strategy Director: Point Iconic Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact. At Point, we recognise the importance of understanding fleeting fads and enduring futures, which we refer to as “Fads & Futures”, to help

Amazon's Arrival: A Double-Edged Sword for South African Brands

Amazon's Arrival: A Double-Edged Sword for South African Brands

On behalf of Stephen Lloyd - Amazon Senior Strategist at RT7Digital The long-awaited launch of Amazon.co.za is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation, and credibility through association. The robust and streamlined logistics and fulfilment network, coupled with data-driven

Iconic Collective Rebrands as Point Iconic

Iconic Collective Rebrands as Point Iconic

Strategic, creative and digital transformation agency Iconic Collective announced its official rebrand to Point Iconic. The move signifies more than just a new name; it represents a refined focus on the company’s core values and a commitment to delivering exceptional service and strategic solutions to its clients. Mitch Bowker,

Hat-Trick Win for Point Iconic at 2024 Smarties

Hat-Trick Win for Point Iconic at 2024 Smarties

Customer Experience Architects, Point Iconic, has won two golds and one silver for its Ultra Liquors ‘Black Friday Like Never Before’ campaign at the Smarties Awards. The two gold wins were in the Customer Journey Marketing and Lead Generation categories, while the silver was awarded for the Small Budget, Big

Key Take-outs from the Hootsuite Social Media Consumer Report 2024

Key Take-outs from the Hootsuite Social Media Consumer Report 2024

By Sean Cavé: Social Media Manager at Brandfundi According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable insights on critical aspects and

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