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Michelle Cavé

Founder & Managing Director of Brandfundi - a Boutique Brand Communications Agency.

Rainbow Chicken’s Added Value Division Turns 20 – Two Decades Of Flavour And Growth

Rainbow Chicken’s Added Value Division Turns 20 – Two Decades Of Flavour And Growth

Rainbow Chicken Ltd is proud to mark the 20th anniversary of its P1: Added Value Business this month. This division has transformed the way South Africans experience poultry since its inception in 2005. Established at a pivotal moment in Rainbow’s history, the Added Value Business was the brainchild of

Marketing Intimate Wellness: How Gynaguard Is Reframing The Conversation

Marketing Intimate Wellness: How Gynaguard Is Reframing The Conversation

As South Africa’s leading feminine hygiene intimate care wash brand*(Circana MAT July 2025 report), GynaGuard is transforming how intimate wellness is marketed. Recently, GynaGuard hosted Live the Difference, The Masterclass – an event that embodied the brand’s evolving approach to align brand values with consumer education and inclusive

Meals That Matter: Rainbow Rustenburg Feeding Futures

Meals That Matter: Rainbow Rustenburg Feeding Futures

From classrooms to communities, Rainbow Chicken’s Rustenburg plant is proving that the most powerful lessons are those lived, not just taught. With a workforce of almost 2,000 employees across the Rustenburg Inland – North-West and Gauteng region, Rainbow provides not just food, but livelihoods that support thousands of households.

Rainbow Chicken Puts South African Gogos On Centre Stage

Rainbow Chicken Puts South African Gogos On Centre Stage

Rainbow Chicken’s latest content series, Gogo vs Gogo, features a series of cook-offs between South African grandmothers, aka Gogos, who showcase their signature chicken recipes and share the stories, traditions, and wisdom passed down through generations. Apart from cooking, each episode is about honouring the matriarchs who hold communities

Rainbow Chicken Champions Heart Health With New Farmer Brown Nourish Range

Rainbow Chicken Champions Heart Health With New Farmer Brown Nourish Range

Rainbow Chicken, the company behind South Africa’s much-loved Simply Chicken and Rainbow brands, is making health the hero of the plate. In recognition of Heart Awareness Month, Rainbow has launched the new Farmer Brown Nourish range – a first-of-its-kind freezer-to-fryer offering proudly endorsed by the Heart & Stroke Foundation of

The Women Of Tutor Doctor: Shaping South Africa’s Education Future

The Women Of Tutor Doctor: Shaping South Africa’s Education Future

This Women’s Month, Tutor Doctor celebrates the extraordinary women leading its South African franchise network. Behind the brand making waves in personalised education is a powerhouse of women franchisees whose vision, determination, and purpose-driven leadership are not only growing the brand’s footprint but also transforming the communities they

Rainbow Chicken Solves Fresh Poultry Frustration With Innovative Farmer Brown Naked Range

Rainbow Chicken Solves Fresh Poultry Frustration With Innovative Farmer Brown Naked Range

In a bold move to address one of South Africa’s most persistent grocery frustrations, Rainbow Chicken Limited has launched the Farmer Brown Naked Range, a premium line of individually quick-frozen (IQF) chicken portions designed to meet the evolving needs of both consumers and retailers. For years, shoppers have faced

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