Designing The Future Of Water: Hansgrohe And Axor Are Making Every Drop Count

DESIGNING THE FUTURE OF WATER

How hansgrohe and AXOR are shaping a greener tomorrow

With a legacy of excellence in bathroom and kitchen innovation and a bold vision for sustainable living, the Hansgrohe Group - through its premium brands hansgrohe and AXOR - aims to transform how people interact with water. From pioneering award-winning designs to launching revolutionary water-saving technologies, the company is reimagining what’s possible in the modern bathroom and kitchen. At the heart of this transformation lies a clear commitment: to become a fully green company by 2030.

Green Vision in Action: From Concept to Reality

In 2023, the Hansgrohe Group unveiled its bold Green Vision—a futuristic concept that cuts water and energy usage by up to 90%. While initially conceptual, this vision is fast becoming reality through strategic partnerships and product innovation.

A standout example is the collaboration with Dutch sustainability tech pioneer Hydraloop, showcased at ISH (The world’s leading trade fair for HVAC + Water) 2025. Together, the two companies are bringing advanced greywater recycling systems into homes, hotels, and public buildings. These compact systems collect, treat, and reuse wastewater from showers, washing machines, and heat pumps for non-potable purposes such as flushing toilets and irrigation.

Innovation Anchored in Sustainability

Sustainability is not an afterthought but a field for innovation at the Hansgrohe Group. The company continues to invest in technologies that reduce water and energy consumption across its product lines—without sacrificing user experience.

• EcoSmart showers use up to 40% less water than standard models
• Water calculators help consumers understand their impact and potential savings
• Smart toilet systems and 2-in-1 basin solutions make efficient water use intuitive and elegant
• Heat recovery and water treatment systems are set to redefine what’s possible in bathroom design

AXOR, the Group’s luxury brand, also expands its sustainable portfolio with the AXOR ShowerSphere, designed by renowned architect Antonio Citterio. The series blends performance and elegance with water-conscious innovation, offering consumers more design freedom without compromise.

“Whether you’re installing a luxury shower in a boutique hotel or a water-saving tap in a family home, our goal remains the same: to deliver world-class design with a conscience,” says Erwin Minnie, Managing Director at Hansgrohe SA.

Toward a Fully Green Hansgrohe by 2030

As global concerns around water scarcity and climate change intensify, the Hansgrohe Group is stepping up its sustainability goals. With its target to become a fully green company by 2030, the Group is actively reducing its carbon footprint, promoting circular water use, and investing in renewable energy across its operations.

This includes:

• Reintroducing greywater systems underpinned by new-age technology
• Leading policy discussions on water use in buildings
• Designing products for longevity and recyclability
• Educating consumers on responsible water behaviour

The company’s commitment goes beyond product development, extending to advocacy, manufacturing, and long-term planning. The vision is clear: a world where comfort and conservation coexist, powered by exceptional design.

Designing the Everyday. Protecting the Future.

At ISH 2025, hansgrohe and AXOR invited the world to experience this future firsthand—through immersive exhibitions, technology showcases, and the celebration of design that’s as responsible as it is remarkable.

Whether it’s the sleek silhouette of Raindance Alive or the groundbreaking function of Avalegra, the Hansgrohe Group continues to prove that water, when honoured, becomes more than a necessity. It becomes an experience—beautiful, intentional, and sustainable.

“Water is life, and design is how we honour it,” concludes Erwin Minnie. “At Hansgrohe, we’re not just making products. We’re shaping a future where every drop counts.”

hansgrohe. Life is Waterful.

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