Fads Burn Bright and Fast, Futures Glow and Last
By Point’s Carla Gontier, Strategy Director and Nkaroleng Matjie Mid-Weight Strategist
Advertising & Marketing
IAB South Africa Introduces Blueprint for Ethical And Transparent Partnerships Between Content Creators And Brands
• IAB South Africa collaborates with ARB to launch the first Content Creator Charter
• The Charter aims to establish guiding principles for ethical, transparent partnerships in the creator economy
• Creators and marketers are encouraged to commit to the Charter’s principles publicly
Get Set Launches new Fractional CMO service for growing businesses.
Get Set offers businesses access to top-tier marketing leadership without the commitment of a full-time hire.
In today’s rapidly evolving marketing landscape, many businesses face the challenge of staying competitive while managing tight budgets. Fractional Chief Marketing Officers (CMO) provide businesses a flexible, cost-effective solution with high-level marketing expertise
IAB South Africa's Online Advertising Revenue Report Shows Growth
The annual report provides the industry with accurate and reliable data about digital advertising investment in South Africa
IAB South Africa Announces Acting CEO As Razia Pillay Steps Down
After three years at the helm of the Interactive Advertising Bureau South Africa (IAB South Africa), CEO Razia Pillay will step down at the end of September 2024.
IAB South Africa 2024 Bookmarks Finalists' Showcase Encourages AI Use, Audacity And Creative Collaboration
The IAB South Africa Bookmark Awards hosted its second Finalists' Showcase, supported by Google, Nielsen and Rainmaker Media, ShopriteX. The event offers a preview of work and themes prevalent from entries to this year's Bookmark Awards.
Celebrating IAB South Africa's 2024 Bookmark Award Winners
(Johannesburg, 16 August 2024): A glamorous evening at The Galleria, Sandton in Johannesburg unveiled all the phenomenal talent of South Africa’s digital media and marketing industry at the IAB South Africa’s 16th annual Bookmark Awards, powered by Mark1. As this year’s host, multi-talented entertainer Sne Dladla brought