Mwah! Barley Milk: The Sip of Innovation that South Africa Has Been Waiting For!
Are you ready to taste the difference? Say hello to Mwah! Barley Milk, the new plant-powered sensation that's taking South Africa by storm!
Cape Town, 25 June 2024: Get ready to indulge guilt-free as Mwah! Barley Milk, the creamy, dreamy sensation everyone’s raving about, has launched nationwide, bringing the magic of barley to every delicious sip!
Lactose intolerance affects millions of South Africans, with studies by Storhaug et al. revealing a staggering 81% prevalence. Today, we are thrilled to introduce Mwah! Barley Milk, a groundbreaking solution that promises to revolutionize the dairy alternative market. Mwah! Barley Milk is the perfect blend of good taste, good foam, and good texture, providing an exceptional sensory experience while also catering to those with lactose intolerance.
Mwah! Barley Milk is the first of its kind in South Africa, crafted with love from the finest barley grains. We have carefully formulated Mwah! with cold-pressed, extra virgin, high in Oleic acid sunflower oil - for its exceptional health benefits. Our product not only meets the rigorous standards of kosher, halaal, and vegan, but also carries the seal of approval from the Heart and Stroke Foundation eating plan, ensuring that everyone can enjoy the delicious goodness of Mwah! Barley Milk without compromise.
Morning, noon, or night, Mwah! Barley Milk is always right: enjoy it hot or cold, in your favorite dishes or on its own—pure bliss! It froths beautifully in your favorite coffee and adds a decadent richness to your tea. Furthermore, the versatility of Mwah! Barley Milk extends beyond beverages, enhancing the flavours of smoothies, baking, cooking, or enjoyed as is.
“I couldn't be prouder to say that we are a truly South African brand, created with love and passion right here in our beautiful country. With every step, from conception to crafting the final product, we keep it local. Mwah! Barley Milk is a delicious taste of South Africa in every sip, and we're excited to bring a healthy and sustainable dairy alternative to our fellow South Africans.” - Sean Willard, Founder and CEO of Mwah!
Join the Mwah! movement today and experience the magic for yourself. Mwah! Barley Milk will be available for purchase at leading supermarkets and through our online store at https://www.mwahmilk.co.za/.
For further press information and high-res images, please contact:Sean Willard – Tel 082 335 4174 – E-mail: [email protected] About Lifegrains Pty Ltd – founders of Mwah! Barley Milk Mwah!Barley Milk was born out of a desire to make drinking plant-based milk a pleasure. Sean Willard, pharmacist and entrepreneur, has spent over 35 years in the healthcare industry, both as a retail pharmacist, trainer and NPD consultant to multinational health supplement companies.
“For years, our entire family noticed that we had become more and more lactose intolerant. Drinking dairy resulted in a bloated, crampy and grumpy household! My son was the main instigator in getting us to choose ‘lactose free’ options across the shopping aisles and soon, both kids started choosing more environmentally friendly options such as oat & almond milks. Enter Dad…. Houston, we have a problem! I was all good with the lactose Free options but couldn’t stomach (pun intended) the taste of 99% of plant-based milks on the market. I saw that there was a potential gap (solution waiting to happen) in the market, but it had to tick a few boxes for me:
Good Taste – not negotiable!Good Foam – we wanted to ensure that you got the perfect foam with your cup of coffee, tea or hot chocolate.Good Texture – our texture is consistently silky and smooth.”
Mwah! is a pioneering brand focused on delivering delicious and innovative plant-based alternatives to dairy products. Committed to both taste and nutrition, Mwah! aims to revolutionize the way people experience and enjoy wholesome goodness and make healthier choices delightful and accessible. Visit https://www.mwahmilk.co.za/ or https://www.instagram.com/mwah_products/ on Instagram and https://www.facebook.com/mwahproducts to join our exciting journey!
