Education Council opens call for nominations of its second Front Row initiative from IAB South Africa members The Front Row aims to provide talented youth with opportunities and access to industry programmes, events and networking Nominations close on Tuesday, 30 July 2024
- Education Council opens call for nominations of its second Front Row initiative from IAB South Africa members
- The Front Row aims to provide talented youth with opportunities and access to industry programmes, events and networking
- Nominations close on Tuesday, 30 July 2024
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(Cape Town, 24 July 2024): Building on the success of its Front Row Initiative launched in 2023, the Interactive Advertising Bureau (IAB) South Africa Education Council has opened nominations for its 2024 cohort. The Front Row initiative aims to identify and provide a platform for the top 15 ambitious and talented industry youngsters, offering a springboard to launch their careers.
"The Front Row initiative was conceived to bridge the gap between education and the thriving digital media and marketing industry," says Su Little, Lead Chair of the IAB South Africa Education Council. "It's about creating opportunities for young, ambitious minds, giving them an inspiring glimpse into their future and providing a platform to connect with industry leaders and network with their peers.”
The programme provides participants with sponsored access to awards ceremonies, digital media and marketing educational programmes, workshops and courses, and industry-leading events. These activities and platforms further provide knowledge-sharing, networking and mentorship from respected giants in the South African digital media and marketing landscape. The experience aims to inspire and energise the participants for their future careers.
“We are thrilled with the overwhelmingly positive response from the industry over the past year in providing access to South Africa’s top industry events and premier award shows. We want to thank each of our partners and look forward to what the new intake of youngsters will experience in the exciting line-up we have planned for them in 2024,” comments Deborah Whitlock, Head of Brand and New Business at Joe Public and Front Row Project Lead.
Jason Morgan, a Front Row member in 2023, adds: “We were blown away by what we learnt at the IMC conference and by the calibre of work we saw at the Pendoring Awards last year. I would encourage the industry to support this project — it opens the eyes of the younger generation to what’s out there.”
The 2024 cohort of Front Row members will receive the following sponsored opportunities and benefits:
- Attendance at:
- IAB South Africa Bookmark Awards — August 2024
- Effie Awards — September 2024
- Nedbank IMC Conference — September 2024
- Pendoring Awards — November 2024
- Assegai Awards — November 2024
- New Gen Awards
- Promax Awards
- Participation and/or access to:
- Building Your Personal Brand virtual workshops hosted by Su Little, Head of IAB South Africa Education Council
- IAB South Africa Bookmark Awards Learner Jury Panel Learner — July 2024
- Effie Dialogue — August 2024
- Loeries workshops — October 2024
- New Gen Trends in Marketing Conference — 2025
- Complimentary:
- Swag bags from Google and Red & Yellow Creative School of Business
- Micro-courses of their choice with Red & Yellow Creative School of Business
NOMINATE YOUR 2024 FRONT ROW
The IAB South Africa Education Council is calling for nominations from the IAB South Africa Member network for candidates within the creative, advertising and marketing industry fields who meet one of the following criteria:
- A student in their final year of study
- A graduate intern
- A junior with one to two years of industry experience
Nominees are expected to possess the potential to thrive and become future leaders in the digital world. The closing date for nominations is 30 July 2024.
Nominate your candidates via Google or Microsoft.
For more information or to contribute to the Front Row initiative, contact IAB South Africa Education Council Lead Su Little via LinkedIn or visit iabsa.net.
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Issued by Chimera Creative on behalf of IAB South Africa.
For media enquiries, contact Zainab Slemang van Rijmenant, at [email protected].
About IAB South Africa
The Interactive Advertising Bureau (IAB) South Africa, formerly known as the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. The IAB South Africa enables growth for our people, brands, agencies, publishers and platforms through education, measurement and acknowledgement. IAB South Africa empowers the media and marketing industries to thrive in the digital economy and comprises 150 leading media companies, brands and technology firms working in digital marketing and media. Become an active member to thrive in a digital economy by signing up on iabsa.net.
