Michelle Cavé

By Carla Gontier, Strategy Director: Point Iconic Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact. At Point, we recognise the importance of understanding fleeting fads and enduring futures, which we refer to as “Fads & Futures”, to help

On behalf of Stephen Lloyd - Amazon Senior Strategist at RT7Digital The long-awaited launch of Amazon.co.za is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation, and credibility through association. The robust and streamlined logistics and fulfilment network, coupled with data-driven

Strategic, creative and digital transformation agency Iconic Collective announced its official rebrand to Point Iconic. The move signifies more than just a new name; it represents a refined focus on the company’s core values and a commitment to delivering exceptional service and strategic solutions to its clients. Mitch Bowker,

Customer Experience Architects, Point Iconic, has won two golds and one silver for its Ultra Liquors ‘Black Friday Like Never Before’ campaign at the Smarties Awards. The two gold wins were in the Customer Journey Marketing and Lead Generation categories, while the silver was awarded for the Small Budget, Big

By Sean Cavé: Social Media Manager at Brandfundi According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable insights on critical aspects and

The South African Business Council (SABCO) recently awarded Point the 2024 Digital Transformation Award. The leading end-to-end marketing specialist was recognised for its commitment to digital innovation and its role in driving advancements in digital transformation initiatives.  The SABCO Awards celebrate globally relevant players across various sectors demonstrating exceptional achievement.