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Michelle Cavé

Founder & Managing Director of Brandfundi - a Boutique Brand Communications Agency.

Point Iconic Wins Werksmans Attorneys

Werksmans Attorneys has appointed Point Iconic, a leading marketing solutions agency, to manage its brand and digital marketing portfolio. The account was secured recently through an open invite process, demonstrating Point Iconic’s purposeful approach to brand building. The partnership aims to enhance Werksmans’ market presence through a multichannel approach,

A Cautionary Guide to Mastering Workshop and Rental Management

A Cautionary Guide to Mastering Workshop and Rental Management

Whether dealing with bicycles, ski gear, or medical equipment, business owners face various challenges that can hinder their operations and customer satisfaction. Despite the growing demand for rental and repair services, many shops still grapple with inefficiencies and misconceptions that can be detrimental to their success. Managing a workshop and/

Gear Up: Best Practices for Rental and Workshop Success

Gear Up: Best Practices for Rental and Workshop Success

The gear rental market for recreational sports has been growing steadily, driven by the popularity of outdoor activities. This trend indicates a promising future for the outdoor adventure travel market, with the industry projected to grow significantly. There’s been a shift towards eco-friendly and high-quality equipment, with consumers increasingly

Netstar Unveils Modern Brand Refresh in Celebration of 30th Anniversary

In a significant move that celebrates three decades of innovation and leadership in the telematics and vehicle tracking industry, Netstar proudly unveils a comprehensive brand refresh to mark its 30th anniversary. The refreshed brand identity affirms Netstar’s uncompromising commitment to technological advancement and its customer-centric approach, perfectly aligning with

Xpand IT Acquires Majority Stake in Rapid IT

Xpand IT Acquires Majority Stake in Rapid IT

Xpand IT, currently ranked among Africa’s top two Managed Service Providers (MSP), has announced the strategic acquisition of a significant stake in Rapid IT, a KwaZulu Natal-based IT support services company. This move aims to bolster Xpand IT’s vision of becoming the continent’s leading MSP, enhance its

Fads And Futures Decode What Really Matters for Brands

Fads And Futures Decode What Really Matters for Brands

By Carla Gontier, Strategy Director: Point Iconic Trends come and go. Some fade away quickly, while others leave a lasting impact, reshaping how we live and interact. At Point, we recognise the importance of understanding fleeting fads and enduring futures, which we refer to as “Fads & Futures”, to help

Amazon's Arrival: A Double-Edged Sword for South African Brands

Amazon's Arrival: A Double-Edged Sword for South African Brands

On behalf of Stephen Lloyd - Amazon Senior Strategist at RT7Digital The long-awaited launch of Amazon.co.za is a watershed moment for South African businesses, brimming with potential for increased market reach, brand elevation, and credibility through association. The robust and streamlined logistics and fulfilment network, coupled with data-driven

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