Celebrating 125 Years Of Hansgrohe: Setting The Beat Of Water Since 1901

THE HANSGROHE GROUP CELEBRATES AN EXTRAORDINARY LEGACY

In 2026, the Hansgrohe Group celebrates an extraordinary milestone: 125 years of shaping the global water experience. Under the anniversary motto “Setting the Beat of Water. Since 1901.”, the company honours a legacy defined by entrepreneurial courage, relentless innovation and an unwavering commitment to quality.

What began in 1901 as a small workshop in the Black Forest has grown into a globally recognised leader in premium bathroom and kitchen solutions. Today, Hansgrohe products influence how people experience water from Miami to Shanghai, from Cape Town to Tokyo. Over 125 years, the Group has transformed technical invention into human-centred design – and sustainability into a lasting promise.

Hans Grohe: Entrepreneurial Spirit Par Excellence

Otto Johannes Grohe was born on 14 May 1871 in Luckenwalde near Berlin, during an era of profound industrial transformation. Steam power was giving way to electricity, automobiles were replacing horse-drawn carriages, and modern industry was taking shape. Known to all as Hans, he was the sixth child of a clothmaker and was originally destined to follow the family trade.

History, however, had different plans.

With courage, foresight and ingenuity, Hans Grohe founded his own metal workshop in Schiltach in 1901. He lived through two world wars, economic upheaval and personal hardship – yet remained defined by perseverance and belief in progress. For more than five decades, he shaped an emerging industry with inventions that improved comfort and hygiene in the modern home.

Hans Grohe passed away in 1955 at the age of 84. His legacy, however, continues to resonate globally. His youngest son, Klaus Grohe, would later expand the company into an international enterprise, laying the groundwork for the Hansgrohe Group as it is known today.

The founder’s journey demonstrates how visionary thinking and entrepreneurial courage can redefine an entire sector. It remains proof that those who challenge convention can change the world.

125 Years of Innovation, Design Leadership and Responsibility

For 125 years, the Hansgrohe Group has set new standards in water technology and design. Market-ready innovations have redefined shower comfort, introduced timeless aesthetics into bathrooms worldwide, and significantly reduced water consumption through pioneering sustainability technologies.

Today, the Hansgrohe Group encompasses two distinct yet complementary brands:

hansgrohe – Setting the Beat for Innovation
Introduced as a product brand in 1974, hansgrohe stands for high-quality, functional and innovation-driven products. With a strong focus on technology, ease of use and modern design, it has evolved into a full-range supplier.

AXOR – Setting the Beat for Design
Founded in 1993 as the design brand of the Hansgrohe Group, AXOR represents avant-garde, luxury bathroom concepts created in collaboration with internationally renowned designers and studios. AXOR is distinguished by its commitment to individualisation, expressive aesthetics and the highest manufacturing standards.

Together, the brands embody a shared heritage while fulfilling distinct roles: hansgrohe advances technological innovation; AXOR shapes architectural and design expression.

Setting the Beat for Generations to Come

From a modest workshop in the Black Forest to a global industry leader, the Hansgrohe Group’s journey reflects resilience, creativity and unwavering dedication to excellence. For 125 years, it has not merely followed trends – it has set the rhythm for how water is experienced in the modern world.

Setting the Beat of Water. Since 1901

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