Winter Hydration Just Got A Glow Up

Johannesburg, 10 JUNE 2025 – As temperatures drop and winter routines settle in, many people unknowingly start drinking less water, simply because they feel less thirsty. But staying hydrated in winter is just as critical as it is during the warmer months, and Gloot's new Cranberry Crush Protein Water is here to make that not only easier but deliciously satisfying.

The latest addition to Gloot's best-selling Protein Water range, Cranberry Crush offers a bold, refreshing burst of flavour with all the clean, high-performance benefits that Gloot fans have come to love. Each bottle is packed with powerful whey protein isolate, zero sugar, and zero fat - designed to hydrate, nourish, and fuel active women throughout the colder months.

In cooler weather, we often mistake dehydration symptoms for fatigue or hunger. Our body's thirst response is diminished, even though we lose fluids through breathing, warm clothing, and indoor heating. This can lead to dry skin, low energy, brain fog, and poor digestion, all symptoms that worsen if ignored.

"People tend to associate hydration with hot days and sweaty workouts," says Greg Tinkler, CEO and Founder of Gloot. "But winter dehydration is real and often goes unnoticed. We wanted to create a product that makes it easy, and genuinely enjoyable, for women to keep their hydration and protein goals on track, even when it's cold outside."

The Power of Protein in Winter

Protein plays a vital role in maintaining energy levels, muscle mass, and immune strength throughout the year, but it's especially important in winter when we're more sedentary and more susceptible to seasonal illnesses. A high-protein diet can help combat winter fatigue, stabilise blood sugar, and keep cravings in check.

Gloot's formulation includes whey protein isolate, which is quickly absorbed by the body and supports muscle recovery, satiety, and metabolic function. Unlike heavy protein shakes, Gloot Protein Water offers clean, refreshing hydration without the bloat—perfect for women on the go.

Meet Cranberry Crush

Cranberry Crush combines a delicious tart flavour with Gloot's trusted clean ingredients to create the ultimate winter-friendly drink. It's ideal post-workout, mid-afternoon, or even as a smart swap for high-sugar fruit juices. With 14g of protein per serving, zero sugar, zero fat, low carbs, and added B-vitamins and Vitamin C, it's a hydration hero in disguise.

Cranberry Crush joins the existing range of popular flavours and is available from leading retailers and online at www.glootnu.com.

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